Introducing the 21 Hats Marketing Workshop
This is an unusual opportunity to participate in a collaborative workshop with fellow business owners led by someone with real expertise. We will meet once a week for five weeks, and everyone will leave with a real strategic plan tailored specifically to their own business.
The workshop will be led by Jaci Russo, who you may know from her regular appearances on the 21 Hats Podcast. Jaci is a passionate leader with a proven track record of driving growth through a more thoughtful process. As the co-founder and CEO of brandRUSSO, a strategic marketing agency headquartered in Lafayette, La., Jaci has been instrumental in establishing the company’s reputation for excellence in delivering in reliable and high-quality results. Before starting her own business, Jaci worked with media mogul Barry Diller, playing a pivotal role in shaping the brands of the Home Shopping Network, Ticketmaster and USA Network.
What You’ll Gain
- Differentiation and Focus: Identify what makes your brand special and learn how to communicate that to your target audience.
- Strategic Planning: Develop a year-long strategy that integrates branding, marketing, advertisinig, and sales efforts for maximum impact.
- Social Media Mastery: Build a strong cohesive presence across the social media platforms that are right for you.
- Execution and Measurement: Implement your plan confidently and track your progress with the right tools and metrics.
Everyone Leaves with a Plan
- Establish the building blocks of your brand: guidelines, mission, vision, culture, and values.
- Define and understand your ideal customer, from demographics to psychographics.
- Craft a compelling brand promise that distinguishes you from competitors.
- Develop a consistent message and learn how to deliver it across various channels.
- Create a strategic, actionable plan for the entire year to ensure continuous growth and engagement.
This Isn’t Just Another Marketing Seminar
It’s not a series of lectures offering a one-size-fits-all, magic-bullet approach to marketing. It’s a step-by-step, interactive journey that guides you to the right approach for your company, helping you build something even more meaningful and profitable.
The workshop is limited to 20 participants. Every two-hour session will be followed by an optional one-hour open discussion for comparing notes and brainstorming. The sessions will be recorded and available to anyone who misses one.
WORKSHOP DETAILS
The cost for all five sessions including the optional Q&A sessions is $1,495. Click on the registration link below to reserve your spot.
The workshop will meet five consecutive Fridays starting on October 18th. Each session will run from 12-2 pm ET and be followed by an optional Q&A from 2-3 pm.
Special Bonus: We’ll take a close look at your website: how easy it is to use, what it says, how well it shows up in search engines.
