I left the factory tour and thought about how convenient it would be to walk or bike to the factory from my house, just a mile away. When I go to the factory in China, it’s a 7,300-mile flight, 15 hours each way.
Naturally we’re a bit curious when a business owner says he’s managed to save tens of thousands of dollars with a “simple technique”—and in this case, one involving just four steps. Given our experience in brand consulting, we decided to explore Michael Girdley’s claim.
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From Our Sponsor: Account-based marketing is about getting the attention of a specific person. Think about it as moving from a fishing net, where you catch whatever comes in, to a fishing pole with very specific bait, targeting only certain fish.
From Our Sponsor: The trick with $10,000 per month is that you know it probably won’t allow you to do everything you want to do—and certainly not everything you could do.
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Back then, the choice in front of me was: “Should I stay with my fabricator in Connecticut who isn’t meeting my evolving needs and costs a lot more? Or should I move forward with the contract manufacturer in China who is eager for my business and costs a lot less?”
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From our sponsor: Chances are, if you’ve been in business for a while, you’ve at least thought about buying leads that you can contact directly. In fact, many of you have probably done it. I spent a good part of my early business years buying leads and data.
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