Latest POSTs
Liz Picarazzi with Citibin products.
Should I Stay DTC? Or Should I Try to Go Costco?

As I look to scale, I’ve become curious again about selling in Costco. But it does raise some questions: Should I knock off my own product with a lower-priced version? What exactly would I have to do to get into Costco? And how would this help or hurt my brand? 

Trash-Shaming, Package Pirates, and Pay-to-Play: My Adventures in PR

I once hired a publicist who got some nibbles from target publications but was never able to close the deal. Eventually, he reluctantly shared with me his back-and-forth emails with those publications, and to my dismay, I saw that his pitches were weak and definitely not worth the $5,000 a month I was paying him.

Jack Stack Explains What He Loves About Recessions

Early on, Stack learned to see recessions as opportunities, using each one since 1983 to buy assets, shift strategies, and transform the business. And now he's doing it again.

How One Manufacturer Bet Big on Trump

The bet paid off–but not precisely according to plan. Drew Greenblatt, CEO of Marlin Steel, reflects on the economic turmoil of the last few years and the outlook for American small manufacturers.

You’ll Never Guess Where I Found the Perfect COO

The pandemic forced my eyes open to see pre-existing conditions that had long hampered the business. Some had to do with fundamental underlying issues like managing cash flow and the supply chain. Some had to do with my leadership. 

Never miss a 21 Hats Podcast episode
It’s Been a Year Since My Business Hit Bottom. I’m Still Here

Liz Reisch Picarazzi will be writing a regular column about her journey building CitiBin.

We’re Not WeWork

When Ryan Wilson and TK Petersen set out to raise money to create the Gathering Spot, he got 97 straight noes. Which just proved how badly it was needed.

The Case for Small Business Advisory Boards

It is absolutely crucial that the list be kept free of people who are considered simply because they might be hurt or insulted if they were not included. These folks somehow always manage to end up on the board, and they are mostly disastrous.

What Is 21 Hats?

At 21 Hats, we’re not going to tell you how to run your business. But we are going to publish news articles, Q&As, webinars, and podcasts that feature business owners speaking frankly about what it takes to build a business.

Advertising on Facebook Gets Trickier

in many ways, advertising on Facebook has never been harder. Some say the company charges a lot more than it used to. Others say Facebook suffers from ad fatigue.

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