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John Bibbo
The Spotlight: Event Source/Panache Events

We recently asked Morning Report subscribers to introduce themselves by sending in a photo and answering a few questions.

Marketing Minute: Does It Pay to Buy Leads?

From our sponsor: Chances are, if you’ve been in business for a while, you’ve at least thought about buying leads that you can contact directly. In fact, many of you have probably done it. I spent a good part of my early business years buying leads and data.

The Spotlight: Professor Egghead Science Academy

We recently asked Morning Report subscribers to introduce themselves by sending in a photo and answering a few questions.

Marketing Minute: Where Should I Spend First? On My Site? Or on My Ads?

From our sponsor: It depends. Let’s assume  you have a limited budget, which is almost always the case, and need to make a choice to begin driving new opportunities. Let’s also assume that your website could use some work, which again is often the case. Your best route is likely determined by whether you are in the business-to-consumer space or the business-to-business space.

Marketing Minute: Generate More Leads By Thinking Like a Customer

From our sponsor: Too often we look at our products through our own eyes. We should be looking through the eyes of the customer. If you were buying from you, what information would you need?

Never miss a 21 Hats Podcast episode
Marketing Minute: Shockingly, Google's Latest Update Might Be a Good Thing

From our sponsor: Google's latest page experience update isn't designed just to benefit Google. It's actually good for users.

It’s Been 10 Years Since I Was Laid Off

My last corporate job was at American Express, where I worked almost exclusively on products and services for small businesses. It was there that I developed a serious case of entrepreneur envy.

Private Equity Has Never Been More Alluring

The investors come bearing money and with promises of relevant expertise and a glide path to that elusive next level. Should entrepreneurs believe them?

The Temptation of Growth

It’s easy to get excited thinking about geographic expansion. But for Citibin, at least for now, there’s no place like home.

'I Have Been Literally Hiding From My Numbers'

Like a lot of business owners, Laura is very good at a lot of things — but intimidated by her financials. It doesn’t have to be that way.

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