The 21 Hats Marketing Workshop Returns
Jaci Russo, co-founder of brandRusso and a regular on The 21 Hats Podcast, will lead another virtual marketing workshop designed to help 10 business owners articulate the strengths of their own brands and make sure they stand out in a crowded marketplace.
Few things are more challenging for business owners than navigating the ever-changing world of marketing, where one size does not fit all, where what works today may not work tomorrow, and where trends and platforms come and go. But the basics of honing your brand and targeting the right audience never go out of style.
The 21 Hats Marketing Workshop, which meets over Zoom on five consecutive Fridays starting February 28, is an immersive, hands-on series designed for business owners who are serious about building a brand that drives growth and customer loyalty. In the workshop—where we all learn together from each other’s experiences—every participant will develop a tailored, step-by-step, strategic plan that aligns with their own business goals.
Your guide, Jaci Russo, is a passionate leader with a proven track record of driving growth. As the co-founder and CEO of brandRUSSO, a strategic marketing agency headquartered in Lafayette, La., she has been instrumental in establishing the company’s reputation for excellence. Before starting her own business, Jaci worked with media mogul Barry Diller, playing a pivotal role in shaping the brands of the Home Shopping Network, Ticketmaster, and USA Network. At brandRusso, she and her colleagues focus exclusively on small and mid-sized businesses.
Here’s what previous attendees say:
Lena McGuire, Spoka Kitchen & Bath: “I’ve been following the 21 Hats Podcast for about a year and a half. So the fact that Jaci was going to offer this, and it was very personal—and the fact that it had ‘workshop’ in the title—was very enticing to me. You can’t buy that for the price it was offered.”
Leon Sanders, Thermaline: “It really was a no-brainer for me to join in and grab the team for this. This was way, way more in-depth and way more than I had ever imagined.”
Here are the workshop details:
Topics include: Differentiation and focus, strategic planning, social media mastery, execution and analytics.
Plus: Everyone’s website gets a thorough analysis.
Seats: Limited to 10 business owners.
Dates: February 28, March 7, 14, 21, 28.
Time: 12-2 ET (followed by an optional office hour from 2-3 ET for questions and discussion).
Fee: $1,950.
Our guarantee: Everyone leaves with a marketing plan tailored specifically to their own business. Your money back if not satisfied for any reason.
