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Are you tired of wasting time and resources on marketing efforts that don’t deliver?TAKE CONTROL OF YOUR BRAND’S FUTURE
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An immersive, hands-on, virtual workshop series designed for business owners who are serious about building a brand that stands out in a crowded market. This workshop will equip you with the knowledge, tools, and insights that you can only get from brainstorming with other owners. Everyone will leave the series with a strategic plan to drive growth and customer loyalty that is tailored specifically to his or her business.
The workshops will be led by Jaci Russo, who you probably know from her regular appearances on The 21 Hats Podcast. Jaci is a passionate leader with a proven track record of driving growth through a more thoughtful process. As the co-founder and CEO of brandRUSSO, a strategic marketing agency headquartered in Lafayette, LA, Jaci has been instrumental in establishing the company’s reputation for excellence in delivering reliable and high-quality results. Before starting her own business, Jaci worked with media mogul Barry Diller, playing a pivotal role in shaping the brands of the Home Shopping Network, Ticketmaster, and USA Network.
What You’ll Gain
- Differentiation and Focus: Identify what makes your brand special and learn how to communicate that to your target audience.
- Strategic Planning: Develop a year-long strategy that integrates branding, marketing, advertising, and sales efforts for maximum impact.
- Social Media Mastery: Build a strong, cohesive presence across the social media platforms that are right for you.
- Execution and Measurement: Implement your plan confidently and track your progress with the right tools and metrics.
Everyone Leaves with a Plan
- Establish the building blocks of your brand: guidelines, mission, vision, culture, and values.
- Define and understand your ideal customer, from demographics to psychographics.
- Craft a compelling brand promise that distinguishes you from competitors.
- Develop a consistent message and learn how to deliver it across various channels.
- Create a strategic, actionable plan for the entire year to ensure continuous growth and engagement.
Why This Workshop Matters
This isn’t just another marketing seminar. It’s not a series of lectures offering a one-size-fits-all, magic-bullet approach to marketing. It’s a step-by-step, interactive journey that guides you to the right approach for your company, helping you build something even more meaningful and profitable.
The workshop is limited to 20 participants. Every two-hour session will be followed by an optional one-hour open discussion for comparing notes and brainstorming. The sessions will be recorded and available to anyone who misses one.
Event Details
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